
Top-ranked physics. Fast inference. Great value.
MiniMax's flagship video model, from the family that ranked among the top on the Artificial Analysis benchmark. Uses a proprietary Noise-aware Compute Redistribution (NCR) architecture for 2.5x faster inference. Exceptional physics simulation for object interactions, fluid dynamics, and dynamic motion. Strong instruction following for complex prompts.

“A premium perfume bottle falling in slow motion onto a reflective black surface, splash of golden liquid on impact, dramatic studio lighting”

“A sports car drifting around a wet corner, spray arcing from rear wheels, low tracking shot, rain and headlight reflections”

“A gymnast performing a floor routine, camera follows the movement, realistic body mechanics and fabric motion, sports photography”

“Honey drizzling over a stack of pancakes, viscous flow and pooling, close-up macro shot, warm morning kitchen lighting”

“An origami bird unfolding and taking flight from a desk, paper wings catching the light, magical realism, soft studio lighting”

“Wooden crates tumbling down a stone staircase, each bounce and collision accurate, dust particles rising, dramatic side lighting”
Type a detailed prompt describing the video you want, or upload a reference image as a starting frame.
Pick your resolution and duration. See the credit cost before you generate.
Your video is ready in 1-3 minutes. Download, iterate, or extend the sequence.
Jump into the Studio and start generating. Plans from £10/month.
Choose a PlanThe Hailuo model family consistently ranks among the top on the Artificial Analysis video benchmark, the most comprehensive independent evaluation of AI video models. Hailuo 2.3 builds on that pedigree with improved physics, motion coherence, and prompt adherence. It scores above models that cost significantly more per generation, making it the best value-to-quality ratio on the platform for physics-heavy content.
The proprietary Noise-aware Compute Redistribution (NCR) architecture is the technical reason for its speed advantage. NCR allocates more computational resources to frames that contain complex motion and less to static or slowly changing frames. The result is 2.5x faster inference compared to uniform-compute models, without sacrificing quality in the frames that matter most. For design professionals, this means faster iteration cycles and lower wait times.
Physics simulation is where Hailuo 2.3 excels relative to its cost. Object interactions, like a product landing on a surface, water pouring into a glass, or fabric responding to wind, render with accurate weight, momentum, and material properties. Fluid dynamics are particularly strong: splashes, pours, and flowing liquids look physically plausible. For product photography, architectural visualisation, and any content where objects interact with their environment, Hailuo 2.3 produces convincing results.
The Artificial Analysis benchmark evaluates visual quality, temporal consistency, motion coherence, and prompt adherence across hundreds of test cases. The Hailuo family consistently places in the top tier, outperforming models that cost 2-3x more per clip. For design professionals who need reliable quality without premium pricing, this track record provides confidence in the output.
The NCR architecture intelligently redistributes compute across frames. Action-heavy frames get more resources. Static frames get less. The net effect is 2.5x faster generation without visible quality loss. A clip that takes 2 minutes on a standard architecture takes roughly 50 seconds on Hailuo 2.3. For iterative workflows, this speed compounds.
Product drops, liquid pours, fabric drapes, object collisions, and particle effects all render with believable physics. A premium bottle landing on a marble surface bounces with the right weight. Water splashing around a product catches the light correctly. These details are what separate professional-looking content from obviously AI-generated output.
A small indie studio building creative tools the way they should be built. No VC theatre, no funnel games, no faceless support.
Professional video generation. Plans from £10/month.